why learn digital marketing in 2022

Why should you consider learning Digital Marketing in 2022?

As of January 2021, there were 4.66 billion active Internet users worldwide – 59.5% of the global population. Out of this, 92% access the internet through mobile devices. As you can see in today’s world, most of the time people look for all their desired products or services on the internet. You as a digital marketer can have your business product or service promoted online so that you will be able to attract the attention of potential customers, thus leading traffic to your store which in hand increases your business revenue through increased sales. To understand better, keep reading to know why is it essential for you to consider learning digital marketing in 2022

Table of Contents

The need for Digital Marketing in 2022

Nowadays, since everything is being searched for on the internet, you can tactically bring your company online in front of these searchers who have maximum potential to buy your products or go forward with your services. The main aim of all businesses is to win maximum clients or customers to buy their products or services. Whether you are a fresher, a marketing professional or a business individual, you will require this skill to stand out of the competition. We all know that after the pandemic outbreak in 2020, most businesses took a drastic step and quickly shifted to the digital world. Due to this transition, many businesses have turned into digital models so that they can hold on and continue during these tough times.

This immediate shift had made businesses realize that going into digital mode can not only increase productivity but also decrease costs at the same time. Companies now know that with digital marketing, they can arrive at multiple inventive solutions for a particular situation. Therefore, businesses will continue to make the most out of this trend even after 2021. So, lets now dive into the top 5 reasons as to why you should consider learning digital marketing in 2022.

Start a Career in Digital Marketing without a college degree.

You do not have to necessarily earn any sort of university degree or diploma to enter the field of online marketing. If you want to become a professional digital marketer, all you need to follow these three basic steps:

  1. Firstly, find an expert mentor in the field  who will be able to train you not just the theoretical concepts but also show you how to implement them practically.
  2. Practice the main online marketing techniques with consistency. Do not hesitate to ask questions and clear your queries with your mentor. This will help you gain better understanding and skill in various digital marketing strategies.
  3. Showcase your personal projects and social media profiles by adding them to your digital marketing portfolio.

High demand for digital marketing professionals.

According to the report of Marketing Hiring Trends 2018, 69% of the companies where in need of digital marketing skilled professionals especially in the areas of digital advertising, search engine optimization, content marketing and content strategy. Although the demand for online advertising roles are quite high, the supply of digital marketers in the current situation constitutes only 19%. Therefore, we can see that there is a huge gap between the demand and supply for marketing jobs. Hence, the requirement for digital marketers in most companies and organizations is quite high. So it is never late to learn such a new and interesting skill.

Most companies are aware of how the internet and digital channels play an important part in bringing thier business products or services to a larger audience. This in turn scales thier business and generates more revenue for them 10x faster than offline marketing. Therefore, the demand for digital marketing skills will still keep increasing in the future.

Digital Marketing - a technical and creative job

The field of Digital Marketing is vast and is divided into various sections. Therefore, each area requires a unique skillset. For example, an SEO specialist should know how to increase the ranking of his company or business on top of the search engine results page (SERPS). A social media marketing executive must be skilled to create and run effective social media campaigns.

You can be amazingly great at coming up with catchy headlines for your campaigns and also know how effectively your campaigns are running using Analytics.

Start your own business or leverage your existing one.

Under normal circumstances, there are a lot of formalities and expenses involved to start your own business. Marketing your existing business offline can also go pretty backward if you are not able to target the right audience and sometimes can even cause delay. 

By using Digital Marketing, the best part is that you do not require a huge setup to build your business nor spend huge amount of money into investing it. You can wave all your time consuming paperworks goodbye and run your business online from the comfort of your own home.

Even if you do have a satisfyingly running business, you can promote its products or services on the internet to the right audience and get them converted into your customers within a short period of time.

Better job roles - Better pay.

Since the demand for digital marketing professionals is rising and traditional marketing takes the backseat, the pay scale for digital marketing roles is also high. As a booming industry in 2021, digital marketing has been creating various job opportunities with lots of career options to choose from. About 45% of the job roles in the marketing field demand digital skills from these executives.

Get the best Digital Marketing Training Course in Sharjah.

Do you want to become a master in Digital Marketing ? Join the offline or online digital marketing training classes with 100+ other students. In this course, you will get to know about the 10 most powerful domains of Digital marketing with in-depth understanding of each of its concepts. You will learn to practically implement the best techniques and strategies for your business and ultimately drive better traffic and sales for your company by multiple folds. Enroll for the Digital Marketing Mastery Course in Sharjah at Rolla Academy today and get started!

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