7 Best Ways to grow your business with Digital Marketing in 2021

1. Showcase your business online using a Website

One of the top important aspects of Digital Marketing is not only having a website that is attractive but also its ability to be able to load quickly within a fraction of a second in all types of devices. 90% of the global population, that is more than 4 billion people use mobile devices for internet surfing or purchasing products online. Therefore, you must also consider ways to make your website mobile-friendly. Your website must also be easily navigatable so that you can avoid people leaving your site soon enough.

To understand if all these features are working out well for your visitors, you can take the help of your friends and family. See what they have to say after navigating through your site. You can use their suggestions and correct the errors within to give a more pleasant experience for your website visitors.

You may also use free website auditing tools to help you find the errors within your website and correct them in order to allow it to perform at its best. A few of the major free website auditing tools are listed below:

• Google Search Console: free tool offered by Google to monitor, maintain and troubleshoot issues related to your site’s presence on Google’s search results.
• Google Analytics : freemium tool offered by Google to track website activity including visitors session duration, page bounce rate as well as source of traffic to your site.
• Crazy Egg: online application that uses heat maps (mouse pointer technology) to help you understand which parts of your webpage does your visitors interact with the most.
• PageSpeed Insights (Google): helps you understand the loading time of your website or page and the resources within.
• Readability Test Tool: It tells you the difficulty level of reading your content. It can check the length of sentences, complexity of your words and even grammar.

There are lots of other free website auditing tools which are available on the internet. If you know some cool tools, do comment below. It can be of great help !

2. Increase your business search visibility using SEO

Having a website to showcase your products or your services isn’t quite enough. People need to identify that your business exists and can actually help them with what they are looking for. That is, the website needs to be visible to your online visitors. So, this is were SEO, also known as Search engine optimization comes into play. 

SEO is the process of certain techniques that digital marketers work on to get your website to rank higher on the google search results page. This way, it can lead better traffic ( website visitors) to your website. There are two major techniques of SEO

1. Onpage SEO – The strategies that we implement within the web copy to rank the website higher. This includes researching keywords along with long tailed phrases and using them in blog articles, the product or service copy, category pages. It also involves adding latest trending keywords in page titles, meta descriptions and internal links. 

2. Offpage SEO – These are the stuff which we need to do off the website to rank our website higher.
   This includes mainly gathering relevant backlinks. For example, You are selling special vanilla cookie
   ice-creams and a customer buys it from you. If he or she loves your ice-creams, then surely they are going to refer your shop to others. In the same way, websites with higher page authority will give you a link back if they feel your service is satisfactory. This includes brand building, social media marketing, guest blogging and more.

3. Get quicker leads for your business using Google Ads

Optimizing your website content organically (SEO ) for better traffic can take 6 months or more. If you need to increase your leads within a short period of time among your competitors, then search engine marketing is the key. One of the most popular examples of search engine marketing is Google Ads Advertising. 

Google Ads is divided into two types- Google Search Ads and Google Network Display Ads. Based on your research of the “search behavior” of your online visitors or customers, you may run ads on one of these networks. You can also try A/B testing on your ads to see which campaign drives better results. Another important aspect of this type of paid advertising is that you get to pay for the ad only when the search ad result is “clicked”. Hence, your budgets can be planned well in advance for that particular campaign and will not involve high rates. 

4. Increase Brand visibility and trust with Social Media Advertising

Are there potential customers you can find online on social media that would be interested in your products or services? If yes, then you might want to think about creating profiles of your business on these platforms.
There are various social media channels available for businesses to find their potential customers like
Facebook, Instagram, Twitter, Snapchat, Tit Tok, Tumblr, YouTube, Pinterest and more.
Choose a few social media platforms where you can find your potential buyers.

Your brand or business needs a social media strategy for the following reasons :

• It helps build awareness about your product or service business or brand.
• It is a powerful method to connect with your audience.
• Use social media platforms to attract buyers.

According to HubSpot survey reports 2021, it was found that:

• 67% of consumers are likely ready to spend on the brands they follow.
• 78% of consumers agreed that they go to the physical stores of the brands they follow.
• 84% of consumers are likely to buy from the brands they follow.

Having a strong presence on social media can definitely get you a number of benefits. This includes effective
customer engagement, improved loyalty and trust towards the brand. So, if you have not started it yet, no worries. Here are a few steps you can follow to build a quick social media presence for your brand:

• Identify your business goals and see if it aligns with the social media platform you choose.
• Identify your correct target audience.
• Be natural
• Try to understand the needs of your audience and create posts that can help them.
• Use creative and stunning illustrations and designs.
• Share your posts to everyone
• Try posting daily or atleast consistently 3 to 4 times a week to stay up the track
• Use calendars to plan your content strategically well in advance.
• Check your content performance using analytics on a daily basis.

5. Offer valuable content to your audience with Content Marketing

One of the top important aspects of Digital Marketing is not only having a website that is attractive but also its ability to be able to fit in with all types of devices, especially Mobile – friendly. 90% of the global population, that is more than 4 billion people use mobile devices for internet surfing or purchasing products online. Your website must be easily navigatable and user- friendly so that you can avoid people leaving your site soon enough. Also, you need to make sure that your website is able to load as fast as possible within a second of your click.

6. Convert leads into customers via Email Marketing

One of the top important aspects of Digital Marketing is not only having a website that is attractive but also its ability to be able to fit in with all types of devices, especially Mobile – friendly. 90% of the global population, that is more than 4 billion people use mobile devices for internet surfing or purchasing products online. Your website must be easily navigatable and user- friendly so that you can avoid people leaving your site soon enough. Also, you need to make sure that your website is able to load as fast as possible within a second of your click.

7. Redefine your online marketing strategies with your previous marketing results using Google Analytics

One of the top important aspects of Digital Marketing is not only having a website that is attractive but also its ability to be able to fit in with all types of devices, especially Mobile – friendly. 90% of the global population, that is more than 4 billion people use mobile devices for internet surfing or purchasing products online. Your website must be easily navigatable and user- friendly so that you can avoid people leaving your site soon enough. Also, you need to make sure that your website is able to load as fast as possible within a second of your click.