Google Analytics is a web analytics service provided by Google that tracks and generates comprehensive reports about website activity such as session duration, pages per session, bounce rate, etc of individuals that visit your website along with information on the source of traffic. It can be integrated with Google Adwords and comes with a lot of excellent features such as being free, automatically collects data, create customized reports, integrate with other tools and platforms, measure internal site search, understand your interested audience, understand which platforms to target, understand what content you should write and ultimately check if they are achieving your goals.
This course will teach you to use Google Analytics as a tool to obtain data of different information of different activities taking place on your website and based on it, bring out conclusions so that you can work with it to better your website performance. The Google Analytics course at Rolla Academy includes practicals and assignments that students can practice on and gain skills to use the tool properly for getting insights on their business product or service. The trainers for Google Analytics course at Rolla Academy are well experienced field professionals who can share the best tips and practices which you can also use to implement while working with your business performance analytics.