Google analytics

Learn the strategies and tips of google analytics and turn your data insights into action!

Duration

10 hours

Classroom Training

Live online Training

Eligibility

digital marketing skills

Certificate of Completion

KEY FEATURES

experienced and professional trainers

25+ YEARS OF EXCELLENCE IN UAE

JOB ORIENTED TRAINING

flexible timings

DESCRIPTION

Google Analytics is a web analytics service provided by Google that tracks and generates comprehensive reports about website activity such as session duration, pages per session, bounce rate, etc of individuals that visit your website along with information on the source of traffic. It can be integrated with Google Adwords and comes with a lot of excellent features such as being free, automatically collects data, create customized reports, integrate with other tools and platforms, measure internal site search, understand your interested audience, understand which platforms to target, understand what content you should write and ultimately check if they are achieving your goals.

This course will teach you to use Google Analytics as a tool to obtain data of different information of different activities taking place on your website and based on it, bring out conclusions so that you can work with it to better your website performance. The Google  Analytics course at Rolla Academy includes  practicals and assignments that students can practice on and gain skills to use the tool properly for getting insights on their business product or service. The trainers for Google Analytics course at Rolla Academy are well experienced field professionals who can share the best tips and practices which you can also use to implement while working with your business performance analytics. 

COURSE OUTCOMES

After completion of the course, students will be able to work with the following:

  • Understand and work with the navigation of Google Analytics interface and its various features.
  • Understand the important data required to analyze your business performance and find value in it.
  • Understand the important Google Analytics reports.
  • Ability to make right data decisions.
  • Understand the reason to integrate Google Analytics Account with your Google Adwords Account.
  • Ability to understand which paid keyword perform better and how they are performing regarding ROI, conversion rates and revenue.
  • Ability to understand the problematic areas of your campaign like bounce rates or the session duration of individuals.
  • Understand which products or services your customers are more interested in what type of audience are interested in which of your products or services or even information on the source of website traffic.
  • Identify the problematic areas of your website and bringing changes accordingly by defining a funnel according to the goals.

Get your course outline here>>>

Testimonials

5/5

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