You will learn to create your own beautiful website from zero without any knowledge of coding. This will help you learn digital marketing effectively as you will use your own website for our practical assignments, making it part of your portfolio.

Students will gain a comprehensive understanding of digital marketing, including its core concepts and various implementation strategies. They will also learn about the reasons behind the trend towards digital marketing, as well as the key benefits it offers to businesses. Additionally, the module will cover the essential digital marketing skills that are in high demand in the current job market.

Students will learn how to generate ideas for content that will engage their target audience and keep them interested. Students will learn how to analyze their competitors’ content and create better more engaging content of their own. By the end of the module, students will be equipped with the knowledge and skills needed to create high-quality, engaging content that resonates with their target audience.

Learn how to create effective social media campaigns using Ads Manager, including step-by-step guidance and optimization strategies. Students will be equipped with the knowledge and skills needed to create effective social media campaigns that drive engagement, reach their target audience, and deliver measurable results.

Students will understand and learn how to work with methods to improve their business listings on Google search results in pages using methods including conducting proper keyword research using various tools to select the right wording and phrases for their content. Students will have a solid understanding of SEO and be equipped with the skills needed to create effective SEO plans that drive traffic, increase visibility, and generate business leads.

Learn about the core concept of paid ad search by using Google Ads. Students will understand and work with the elements of Google ad creation, testing, and extensions. By the end of this module, students will have a comprehensive understanding of paid ad search and how to use Google Ads to create effective ads that target their potential audience and deliver measurable results.

Learn how to efficiently work with YouTube Advertising, which is a popular platform for video ads. The module covers how to target the right audience for display and video ads to ensure maximum reach and effectiveness. Students will have a strong understanding of how to use YouTube Advertising to create effective campaigns that target the right audience, maximize reach, and deliver measurable results.

Students will learn how to draft emails with catchy captions and awesome descriptions to attract their audience’s attention. Learn how to create effective email campaigns using the best email marketing practices. The module covers how to use A/B testing techniques to find out which emails are best performing with your audiences, how to get useful insights on their email marketing campaigns to measure the performance of their emails. 

Learn to use Google Analytics for data collection, measurement, and analysis to evolve their campaigns and audience targeting.  Understand the different types of insights and their usage for different situations. The module also covers working with different analytic tools to collect data for various purposes of digital marketing strategies. 

Learn to develop a creative strategy using content-based elements and creative format specifications. The module covers how to build a strategic digital marketing plan by understanding its core concepts, as well as planning and using budgets wisely for digital marketing plans and objectives. Students will learn to effectively communicate their digital marketing strategic ideas and the best practices they can implement while planning them.